← all samples · Public teardown, unsolicited, not commissioned by BelowNew. Quotes copied from belownew.com on 15 Oct 2026 (recent Show HN launch). A young product — these are suggestions, not criticism.

BelowNew — landing page micro-audit

Format of the $19 BTC micro-audit: 3 prioritized fixes, before → after, plus 1 metric to watch.

What the page says today

“Apple products, new, refurbished and used. One search.”

“A good price, or just a low one? See where it sits.”

“You buy from the store, not from us.”

Fix 1 (highest impact) — Hero: lead with the comparison job

Before: H1 stacks category words; the “Google Flights for Apple” value is only implied.

After:

H1: “Compare new, refurbished and used Apple — side by side.” Subline: “Same config, store condition and returns on every listing. You buy from the store, not from us.”

Fix 2 — CTA: “Compare” is weak without a first product

Before: Primary CTA is a bare “Compare”; shoppers don’t know what happens next.

After:

Primary: “Compare iPhone 17 Pro prices”; secondary chips for MacBook / iPad.

Fix 3 — Trust: marketplace vs store is easy to miss

Before: “You buy from the store, not from us” sits in a paragraph; first-time visitors may think BelowNew is the seller.

After:

Hero badge: “We don’t sell devices — we rank store listings”.

Metric hypothesis

If Fix 1 + 2 ship, watch product-page opens and outbound clicks to stores from the hero for 2 weeks against the current page; hypothesis only, no data from BelowNew.

Want this for your page? 1 free observation, then $19 BTC for 3 fixes in 24h →