← all samples · Public teardown, unsolicited, not commissioned by Blumify. Quotes copied from blumify.io on 15 Oct 2026 (recent Show HN launch). A young product — these are suggestions, not criticism.

Blumify — landing page micro-audit

Format of the $19 BTC micro-audit: 3 prioritized fixes, before → after, plus 1 metric to watch.

What the page says today

“What leaders say, in their own words.”

“Every day we find the interviews, podcasts and speeches where leaders speak.”

“One email, only on the days they speak.”

Fix 1 (highest impact) — Hero: name the job (track view changes), not the archive

Before: H1 is archival; the “when their views change” promise is in the paragraph.

After:

H1: “Know when a leader’s view actually changes.” Subline: “Daily, quote-checked against the recording — one email only on the days they speak.”

Fix 2 — CTA: no single signup above the fold

Before: Leader cards dominate; the email follow CTA is easy to miss.

After:

Primary: “Follow 3 leaders — free email”; secondary: “Browse this week’s quotes”.

Fix 3 — Offer: free vs paid is unclear

Before: Page pushes the daily email without stating what is free forever vs what paid unlocks (ask-anything / transcripts).

After:

Micro-line: “Free: email on speaking days · Paid: ask anything they said + transcripts”.

Metric hypothesis

If Fix 1 + 2 ship, watch email follows from the hero primary CTA for 2 weeks against the current page; hypothesis only, no data from Blumify.

Want this for your page? 1 free observation, then $19 BTC for 3 fixes in 24h →