← all samples · Public teardown, unsolicited, not commissioned by DipperPDF. Quotes copied from dipperpdf.com on 15 Oct 2026 (recent Show HN launch). A young product — these are suggestions, not criticism.

DipperPDF — landing page micro-audit

Format of the $19 BTC micro-audit: 3 prioritized fixes, before → after, plus 1 metric to watch.

What the page says today

“Private PDF Tools for your Mac”

“Free & open source. No account. Works completely offline.”

“Download for Mac”

Fix 1 (highest impact) — Hero: the title tag beats the H1

Before: H1 “Private PDF Tools for your Mac” is a category; the title “Sensitive PDFs. Processed entirely on your Mac.” names the buyer's worry.

After:

“Sensitive PDFs. Processed entirely on your Mac.” as H1, with “Merge, compress, split, compare — without uploading a page.” as subline.

Fix 2 — CTA: say it is free on the button

Before: “Download for Mac” up top; “Download for free” only further down.

After:

“Download free for Mac — no account”.

Fix 3 — Offer: the 17 tools count is hidden in an H2

Before: “17 useful tools. Zero uploads.” appears mid-page.

After:

Show it as a hero stat strip: “17 tools · 0 uploads · open source”.

Metric hypothesis

If Fix 1 + 2 ship, watch download clicks from the first screen for 2 weeks against the current page; hypothesis only, no data from DipperPDF.

Want this for your page? 1 free observation, then $19 BTC for 3 fixes in 24h →