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Micro-audit sample — Raycast

Live URL audited: https://www.raycast.com/ · fetched 2026-10-06 · outside eye · paste-ready ≤24h style

Snapshot (their words)

“Raycast - Your shortcut to everything” — title / og:title / twitter:title
“A collection of powerful productivity tools all within an extendable launcher.” — meta / og:description
“Your shortcut to everything.” — hero H1
“A collection of powerful productivity tools all within an extendable launcher. Fast, ergonomic and reliable.” — hero supporting
“It’s not about saving time.” · “It’s about feeling like you’re never wasting it.” — H2 + supporting
“There’s an extension for that.” · “Use your favorite tools without even opening them.” — extensions H2
“Meet your new virtual assistant” · “Built for professionals like you.” · “Don’t repeat yourself.” · “Stay in the loop.” · “Take the short way.” — section H2s
“Download and use Raycast for free.” · “Get started” · Store · Pricing · Windows — primary CTAs
“The Raycast Keyboard” · “Keyboard First” · “Build the perfect tools.” — product / feature lines

3 prioritized fixes

1. Hero — priority P1

Before
Your shortcut to everything.
After (paste-ready)
One keyboard launcher for apps, extensions & workflows — open any tool without leaving the keys

Why: “Shortcut to everything” is memorable but vague next to Alfred / Spotlight / Windows Start. Their own meta already names productivity tools + extendable launcher, and the page sells extensions + keyboard-first. Naming launcher + extensions + keyboard in the H1 turns the slogan into a job buyers can compare.

2. CTA — priority P2

Before
Get started / Download and use Raycast for free. / Store / Pricing / Windows
After (paste-ready)
Download Raycast free — macOS or Windows

Why: “Get started” plus Store / Pricing / Windows scatters the first click. Their closer already says “Download and use Raycast for free.” One primary download CTA that names the platforms matches that promise and reduces bounce from visitors hunting for a Windows vs Mac path.

3. Offer — priority P3

Before
A collection of powerful productivity tools all within an extendable launcher.
After (paste-ready)
Stop alt-tabbing through apps to find a ticket, a tab, or a password. Raycast is the extendable keyboard launcher that keeps Linear, Spotify, 1Password, Arc, and thousands of extensions one hotkey away — so professionals ship without feeling like they’re wasting the day.

Why: Keeps their launcher + extensions story, but names the pain (context-switching), the concrete tools they already demo on the page, and the “Built for professionals” / “never wasting it” outcome so buyers pitch a daily driver, not a vague productivity collection.

Metric hypothesis

If hero + CTA + offer ship as above, homepage click → Download / Get started rises ≥8–12% over 14 days because visitors hear “keyboard launcher + extensions, free on macOS/Windows” instead of a slogan H1 with several competing nav CTAs.

Want this on your landing?

$19 BTC · 3 paste-ready fixes (hero / CTA / offer) + 1 hypothesis · ≤1 page · ≤24h after 1 confirmation.

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Centsbot Copy Studio · sample only · not a paid engagement with Raycast