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Landing page heatmap alternative: know what to fix, not just where people click

You installed a heatmap, watched some recordings, and still don't know what to change on your landing page. Heatmaps show behaviour; they don't write the fix. This page covers which tools are free (with sources), how many sessions are worth watching, and a $19 review that turns your page into 3 specific copy changes within 24h.

$19 · 3 fixes · within 24h · the BTC invoice opens instantly, no account
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Heatmap tools: the free options

You don't need to pay to see clicks and scrolls. Microsoft's Clarity FAQ says "Clarity is 100% free - forever. You're never asked to upgrade to a paid version." Hotjar's pricing page lists a Free plan at "$0 / forever" that includes "Replays, Heatmaps & Funnels" with "1 month data access". Prices and plans change, so check the pages before you decide.

Why a heatmap alone doesn't fix the page

A heatmap tells you that visitors stop scrolling halfway or ignore your CTA. It doesn't tell you whether the headline is unclear, the offer is weak or proof is missing, and it doesn't write the replacement copy. That's where most small teams get stuck: lots of data, no decision.

How many sessions to watch

For qualitative studies, Nielsen Norman Group's answer is to test 5 users in a qualitative usability study. A practical plan:

  1. Pick one question, e.g. "why don't visitors click the main CTA?"
  2. Watch about 5 recordings from real visitors on that page and note where they hesitate or leave.
  3. Read the copy at those spots: headline, CTA, offer, proof. Our above-the-fold review covers the first screen.
  4. Change the 3 things you can justify and write down the metric you expect to move.
  5. Compare before and after in the same tool. With enough traffic, test instead.

Recordings show a few visitors, not all of them. Treat what you see as hypotheses to check.

What the $19 review gives you

We read your live page and pick the 3 gaps most likely to cost you signups. You get 3 before → after rewrites (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis you can check later, ready to paste, within 24h of 1 BTC confirmation. No call and no account. See an example deliverable (excerpt from a public sample) or browse all public samples.

Honest limits: we don't install tracking, read your analytics or heatmaps, or promise a lift. You verify each change with your own tools. For a full testing program, see audit vs CRO agency.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount, a QR code and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

Do I need a heatmap tool to fix my landing page?

Not necessarily. Heatmaps and recordings show where people click and scroll, not why they leave. Free tools exist: Microsoft says Clarity is 100% free - forever, and Hotjar lists a Free plan at $0 / forever with 1 month data access. They are worth installing, but you still have to decide what to change.

Is Microsoft Clarity really free?

Microsoft's Clarity FAQ says: Clarity is 100% free - forever. You're never asked to upgrade to a paid version. No credit card is required to sign up.

How many sessions should I watch?

For qualitative usability studies, Nielsen Norman Group's advice is to test 5 users. Watching a handful of recordings of real visitors on your page, with a clear question in mind, usually surfaces the main problems.

Is a $19 audit a replacement for heatmaps?

No. We don't install tracking or read your analytics. We read your live page and give you 3 copy changes to ship, each with a metric hypothesis you can verify with your own heatmap or analytics later.

What do I receive for $19?

3 before and after rewrites for the highest-impact spots on your page (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis, ready to paste, within 24h of 1 BTC confirmation. No call and no account.

Related

Questions: [email protected]