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Landing page FAQ section review: answer the objections that block signups

A visitor scrolls to the bottom of your page, almost convinced, and looks for one answer: can I cancel, what happens to my data, does it work with my stack? If your FAQ only says "What is this product?", they leave. This page covers sourced FAQ guidance, a checklist, and a $19 review that gives you 3 copy fixes within 24h.

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What the research says

Nielsen Norman Group's FAQs Still Deliver Great Value: "When people read FAQs they often look for more than just an answer." It adds: "Every good salesperson at your company knows how to address presales questions and can probably dictate the FAQs you need to publish."

On invented questions, the same article says: "We have long warned against that bad practice."

Checklist for your landing page FAQ

Use questions people really ask, taken from sales calls, support email and chat.
Cover price and billing: trial length, card needed or not, cancellation. See the pricing table checklist.
Answer risk questions: data, security, who is behind it. See the trust signals review.
Start each answer with yes, no or the number, then one line of detail.
End with a CTA under the FAQ, so the reader who was just reassured can act.

Guidance from published usability research; check your own analytics for which answers people open.

What the $19 review gives you

We read your live page and pick the 3 gaps most likely to cost you signups. You get 3 before → after rewrites (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis you can check later, ready to paste, within 24h of 1 BTC confirmation. No call and no account. See an example deliverable (excerpt from a public sample) or browse all public samples.

Honest limits: we review the public page you send, we don't write your full FAQ, and we don't promise a lift. If the FAQ is among your 3 highest-impact gaps, the fix gives you the questions and answers to add or rewrite. For a full testing program, see audit vs CRO agency.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount, a QR code and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

Should a landing page have an FAQ section?

Usually yes, near the bottom, for visitors who are close to deciding but still have one objection. Nielsen Norman Group notes that when people read FAQs they often look for more than just an answer: they are judging whether to buy.

Which questions belong in a landing page FAQ?

The real presales questions: price and billing, what happens after signup, cancellation, data and security, and who it is not for. Ask whoever answers sales or support email which questions come up every week.

How many FAQs should I show?

Enough to cover the objections that block signups, often 4 to 8. Keep each answer short and link out for detail rather than writing a manual.

Are made-up questions a problem?

Yes. Questions nobody asks, like Why is this product so great?, read as filler and cost trust. NN/g says it has long warned against that practice.

What do I receive for $19?

3 before and after rewrites for the highest-impact spots on your page (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis, ready to paste, within 24h of 1 BTC confirmation. No call and no account.

Questions: [email protected]