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Landing page "Learn more" links review: write links people click

Three feature cards, three "Learn more" links. A visitor scanning your page can't tell which one answers their question, so they click none. This page covers why generic link labels underperform (with sources), the WCAG rule, a rewrite checklist, and a $19 review that gives you 3 copy fixes within 24h.

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Why "Learn more" underperforms

Nielsen Norman Group's "Learn More" Links: You Can Do Better says: "The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility." Its advice is to turn this filler copy "into descriptive labels that help users confidently predict what the next page will be."

It also explains the accessibility cost: people using a screen reader or magnifier "aren’t able to quickly glance back to the preceding-paragraph text to see what the Learn More link may refer to."

The accessibility rule

The W3C's Understanding Link Purpose (In Context) states WCAG 2.1 success criterion 2.4.4: "The purpose of each link can be determined from the link text alone or from the link text together with its programmatically determined link context".

Rewrite checklist for your links

Name the destination: "See pricing for teams", "How invoicing works", "Read the Acme case study".
Start with the keyword people scan for, not "Click here to…".
Make each link unique on the page, so three cards don't share one label.
Keep the main CTA distinct from secondary links. See the hero CTA checklist.
Check contrast and size so links look clickable; see the accessibility review.

Better link labels help people find the right page; they won't fix an unclear offer on their own.

Get Started has the same vagueness problem as Learn More. See the Get Started CTA review for NN/g findings.

What the $19 review gives you

We read your live page and pick the 3 gaps most likely to cost you signups. You get 3 before → after rewrites (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis you can check later, ready to paste, within 24h of 1 BTC confirmation. No call and no account. See an example deliverable (excerpt from a public sample) or browse all public samples.

Honest limits: we review the public page you send and don't promise a lift. If link or button labels are among your 3 highest-impact gaps, the fix gives you the rewritten labels. For a full testing program, see audit vs CRO agency.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount, a QR code and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

What's wrong with Learn More links?

Nielsen Norman Group says the phrase Learn More is increasingly used as a crutch for link labels, and that the text has poor information scent and is bad for accessibility. Visitors can't tell where the link goes or why they should click.

What should I write instead of Learn More?

A descriptive label that helps users confidently predict what the next page will be, for example See pricing for teams or How invoicing works, instead of the same generic phrase repeated on every card.

Is generic link text an accessibility problem?

Yes. WCAG 2.1 success criterion 2.4.4 (Link Purpose, In Context) requires that the purpose of each link can be determined from the link text alone or from the link text together with its programmatically determined link context. Nielsen Norman Group notes that screen-reader users often hear a list of links read without the surrounding text.

Does this apply to buttons too?

The same idea applies to button labels: Get started, Submit and Learn more say little. Our hero CTA checklist covers the main button; this page covers the secondary links and card links around it.

What do I receive for $19?

3 before and after rewrites for the highest-impact spots on your page (hero, CTA, offer or proof), each with a one-line reason and a metric hypothesis, ready to paste, within 24h of 1 BTC confirmation. No call and no account.

Questions: [email protected]