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SaaS comparison page copy checklist: 12 checks for vs and alternative-to pages

Someone who searches "your product vs theirs" or "alternative to theirs" is close to a decision and is reading with suspicion. They want to know what is actually different, whether you're being fair, and how painful switching is. A page that only repeats your home page, or that sounds like an attack ad, sends them back to the search results. Run these 12 checks on your vs or alternative page for free. If you'd rather have the fixes written for you, paste your URL below and get 3 paste-ready rewrites within 24h for $19.

$19 · 3 fixes · within 24h · the BTC invoice opens instantly, no account
Free observation first — not ready to pay? Send your comparison page URL and get 1 concrete observation on its copy, free, no account. Request your free observation → · or go straight to the $19 BTC invoice.

Headline and opening (checks 1–3)

  1. The headline uses the words the visitor searched. "Yours vs Theirs" or "The Theirs alternative for small teams" confirms they landed on the right page. A clever headline that never names the other product makes them wonder.
  2. The opening says who should switch — and who shouldn't. One line such as "If you run a paid newsletter and want to keep all of the revenue" lets the right reader keep going.
  3. The main difference fits in one sentence near the top. If a visitor reads only the first screen, they should leave knowing the one thing you do differently.
    Before: The better choice for modern teams
    After: Same shared folders as Theirs, but every file is end-to-end encrypted

Fair difference statements (checks 4–6)

  1. The other product is described plainly and accurately. A neutral one-paragraph "What is Theirs?" builds trust. A strawman makes visitors doubt everything else on the page.
  2. Each difference is concrete and checkable. "365 days of file history vs 180" can be verified; "far more secure" can't. Where a number comes from the other product's pricing or docs, say so.
  3. The page admits where the other product is a better fit. "If you need X, Theirs is stronger" costs little and makes your other claims believable. Visitors already know no product wins everything.

The comparison table (checks 7–9)

  1. Rows are the things buyers actually decide on. Price for their size, the limits they'll hit, migration and support — not 30 rows of features both products share.
  2. The table is dated and invites corrections. "Compared on 1 October" plus "spotted something outdated? Tell us" shows you expect to be checked, and that's reassuring.
  3. Prices name the plan and how they're billed. "$30/month for 5 users, billed yearly" can be compared; a bare "$30" can't, and a visitor who finds the real number elsewhere stops trusting the table.

Switching, proof and tone (checks 10–12)

  1. The page says how switching works. What gets imported, roughly how long it takes and whether help is available. The cost of switching is the objection most comparison pages skip.
  2. Proof comes from people who switched. A short quote from a named customer who moved from the other product beats a general testimonial. Only use quotes that are real.
  3. The tone stays factual, and the call to action speaks to switchers. Jokes at the other product's expense can amuse fans but put off the undecided reader. End with a next step such as "Start free and import from Theirs".

Scoring: count the checks you pass. Under 8 usually means visitors leave your comparison page to read a third-party review instead. Checks 2, 5 and 6 tend to matter most.

Proof: 3 live comparison pages, quoted word for word

We fetched these public comparison pages on 21 October 2026 and quote them exactly. They are shown to illustrate the checks; we are not affiliated with any of these companies or the products they compare against, and the copy may have changed since. Claims quoted here are the publishers' own, not ours.

Want to see the full format you receive? Read a public Plausible landing teardown or browse all public samples.

What the $19 audit adds

We read your live vs or alternative-to page and pick the 3 gaps most likely to send a visitor back to the search results. You receive 3 before → after rewrites (headline, who-should-switch line, difference statements, table rows, the switching section or the closing call to action), each with a one-line reason, ready to paste. No call and no account. If the problem isn't the copy, we say so. An optional +$40 full rewrite is available after the audit.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount, a QR code and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

Is this comparison page checklist free?

Yes. The 12 checks are free to run on your own vs page or alternative-to page. The $19 audit is for when you want someone else to run them on your live URL and write the fixes.

Should a vs page admit where the competitor is better?

Usually, yes. Visitors on a comparison page are checking whether you are being straight with them. Saying who the other product suits best makes the rest of your claims easier to believe.

How do I keep a comparison table accurate?

Date it, say which plans and prices you compared, and give readers a way to report outdated rows. Competitor pricing and limits change often, and one wrong row can cost trust in the whole page.

What do I receive if I order the $19 audit?

3 before and after rewrites for your comparison page copy (the headline, the who-should-switch line, difference statements, table rows, the switching section or the closing call to action), each with a one-line reason, ready to paste. Delivered within 24h of payment.

How do I pay?

Paste your URL, press Pay $19 in BTC and the invoice opens with the address, the amount, a QR code and an open-in-wallet link. Work starts once the payment is seen. An optional +$40 full rewrite is available after the audit.

Related

Questions: [email protected]