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SaaS onboarding & pricing copy checklist: 12 checks from click to first login

A visitor who clicks your landing page CTA still has to get through a pricing table, a signup form and a first screen inside the product. Each step is a place to lose them, and most of the losses are wording: a plan name nobody understands, a form that asks too much without saying why, a first screen that says "Welcome!" and nothing else. Run these 12 checks for free. If you'd rather have the fixes written for you, paste your URL below and get 3 paste-ready rewrites within 24h for $19.

Free observation first — not ready to pay? Send your URL and get 1 concrete observation on your signup or pricing copy, free, no account. Request your free observation → · or go straight to the $19 BTC invoice.

Pricing page (checks 1–4)

Plan names describe who they fit. "Solo", "Team" and "Company" tell a visitor where they belong; "Pro", "Plus" and "Premium" make them read every row to find out.
One plan is marked for the most common buyer. A short label such as "Most teams start here" saves the visitor from comparing every row.
Each plan's button says what happens next. "Start 14-day trial" and "Talk to sales" set different expectations; three identical "Get started" buttons hide them.
Limits are stated in the buyer's units. "Up to 5 seats" or "1,000 contacts" is clearer than "Usage-based" with a footnote.

Signup or trial page (checks 5–8)

The page repeats the promise that got the click. If the landing page said "Send your first campaign in 10 minutes", the signup page should say it again, not just "Create your account".
The trial terms sit next to the button. Trial length, whether a card is needed and what happens when the trial ends, in one line under the button.
Every form field earns its place. If you ask for company size or role, add a few words on why ("so we can pick your starting template").
The button names the next step. "Create my workspace" beats "Submit" and "Continue", because the visitor knows what they are about to get.

First screen after signup (checks 9–12)

The first screen gives one task, not a tour. "Import your first 10 contacts" gives the user something to do; "Welcome to your dashboard!" leaves them to work it out.
Empty states say what goes there. An empty table that reads "Your invoices appear here — create one in 30 seconds" teaches more than a blank grid.
The welcome email matches the first task. The subject line and button point back to the same first task, not to a generic product overview.
The upgrade prompt shows what the user gains. When the trial ends, name what they built and what keeps working on a paid plan before you mention the price.

Scoring: count the checks you pass. Under 8 usually means visitors who clicked your CTA still drop off before they reach the product. Checks 1, 5 and 9 tend to matter most.

What the $19 audit adds

We read your live landing, pricing and signup pages and pick the 3 gaps most likely to lose people between the click and the first login. You receive 3 before → after rewrites (plan names, the line under a button, signup headline, form labels or first-run copy), each with a one-line reason, ready to paste. No call and no account. If the problem isn't the copy, we say so. An optional +$40 full rewrite of the page is available after the audit.

Proof: read 3 public teardowns first

Notion teardown — workspace
Typeform teardown — forms and surveys
Airtable teardown — database app

Same format you receive: quotes from the live page, 3 before → after fixes. Want examples for signup pages only? Read the free onboarding and signup guide.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

Is this checklist free to use?

Yes. The 12 checks are free to run on your own signup, trial or pricing page. The $19 audit is for when you want someone else to run them on your live URL and write the fixes.

Which page should I check first: signup or pricing?

Start with the page most visitors reach right before they decide. For self-serve SaaS that is usually the signup or trial page; for sales-led products it is often pricing. The checks cover both.

What do I receive if I order the $19 audit?

3 before and after rewrites for the copy between your landing page and the first useful moment in the product (signup headline, form labels, the line under the button, plan names or the first-run screen), each with a one-line reason, ready to paste. Delivered within 24h of payment.

How do I pay?

Paste your URL, press Pay $19 in BTC and the invoice opens with the address, the amount and an open-in-wallet link. Work starts once the payment is seen. An optional +$40 full rewrite of the page is available after the audit.

Questions: [email protected]