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SaaS feature page copy checklist: 12 checks so visitors see why each feature matters

Visitors open your features page to answer one question: will this do the job I have? A page of feature names with no outcome, one flat list of 40 items, or a page that ends without a next step makes them do the work themselves, and many give up. Run these 12 checks on your features page or product tour for free. If you'd rather have the fixes written for you, paste your URL below and get 3 paste-ready rewrites within 24h for $19.

$19 · 3 fixes · within 24h · the BTC invoice opens instantly, no account
Free observation first — not ready to pay? Send your features page URL and get 1 concrete observation on its copy, free, no account. Request your free observation → · or go straight to the $19 BTC invoice.

Headline and opening (checks 1–3)

  1. The headline says what the product helps the visitor do, not "Features". "Features" or "Product tour" labels the page; a line about the job the product does tells the visitor they're in the right place.
  2. The line under the headline names who it's for or what it replaces. One sentence such as "For agencies that bill by the hour" lets the right visitor keep reading and the wrong one leave early.
  3. The first screen shows the 3 strongest features, not the first 3 alphabetically. Put what wins deals at the top. Visitors who scan only one screen should leave with your best reasons.

Feature headings (checks 4–6)

  1. Each heading leads with the outcome and keeps the feature name in it. The visitor sees why it matters, and someone scanning for the feature still finds it.
    Before: Undo send
    After: Avoid embarrassing mistakes with undo send (Fastmail's own heading, quoted below)
  2. Headings use the visitor's words, not internal module names. "Keep budgets on target" reads instantly; "Budget Engine 2.0" needs a click to decode.
  3. No two headings promise the same thing. If "Save time" appears under three features, none of them is saying what it actually does. Make each heading specific.

The line under each heading (checks 7–9)

  1. The line under each heading says how it works in one sentence. The heading gives the outcome; the line gives the mechanism, so the claim feels real.
    Before: Powerful reporting for your team.
    After: Budgets update as your team tracks time, so you see overruns the same day.
  2. It mentions a concrete moment from the visitor's day. A bill due next week or a reply-all thread that won't stop makes a feature easy to picture. Abstract benefits don't.
  3. Limits and requirements are stated, not hidden. If a feature is only on one plan or needs an integration, say it on the line. Visitors who find out on the pricing page feel misled.

Grouping, proof and the next step (checks 10–12)

  1. Features are grouped by the job they do. "Track time", "Report", "Get paid" with a few features under each is easier to scan than one flat list.
  2. Proof sits near the features it supports. A short quote from a named customer, or a result you can stand behind, next to the matching group — not only on the home page. Only use proof that is real.
  3. The page ends with one clear next step that matches the headline. "Start your free trial" or "Book a demo", plus the line that removes the main doubt (no card, cancel anytime). A features page that just stops loses the visitor it convinced.

Scoring: count the checks you pass. Under 8 usually means visitors scroll your features page without finding their reason to sign up. Checks 1, 4 and 12 tend to matter most.

Proof: 3 live feature pages, quoted word for word

We fetched these public feature pages on 21 October 2026 and quote them exactly. They are shown to illustrate the checks; we are not affiliated with any of them, and their copy may have changed since.

Want to see the full format you receive? Read a public Plausible landing teardown or browse all public samples.

What the $19 audit adds

We read your live features page or product tour and pick the 3 gaps most likely to keep a visitor from seeing why your product fits their job. You receive 3 before → after rewrites (headline, feature headings, the line under each heading, grouping labels, proof or the closing call to action), each with a one-line reason, ready to paste. No call and no account. If the problem isn't the copy, we say so. An optional +$40 full rewrite is available after the audit.

$19 · 3 fixes · delivered within 24h · paid in BTC

You get a BTC invoice page with address, amount, a QR code and an open-in-wallet link. Work starts once payment is seen. Not sure yet? Ask for 1 free observation on /audit.

FAQ

Is this feature page checklist free?

Yes. The 12 checks are free to run on your own features page or product tour. The $19 audit is for when you want someone else to run them on your live URL and write the fixes.

Should feature headings name the feature or the benefit?

Lead with what the visitor gets, then name the feature. A heading like a benefit with the feature name in it reads fast and still helps visitors who are scanning for a specific capability.

How many features should a SaaS features page list?

As many as visitors actually compare you on, grouped so the page can be scanned. A long flat list hides the few features that win deals; group by job and put the strongest group first.

What do I receive if I order the $19 audit?

3 before and after rewrites for your feature page copy (the headline, feature headings, the line under each heading, grouping labels, proof or the closing call to action), each with a one-line reason, ready to paste. Delivered within 24h of payment.

How do I pay?

Paste your URL, press Pay $19 in BTC and the invoice opens with the address, the amount and an open-in-wallet link. Work starts once the payment is seen. An optional +$40 full rewrite is available after the audit.

Related

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